{"id":44624,"date":"2026-01-20T15:49:01","date_gmt":"2026-01-20T13:49:01","guid":{"rendered":"https:\/\/www.jepo.fi\/uncategorized\/why-potatoes\/"},"modified":"2026-02-06T14:31:16","modified_gmt":"2026-02-06T12:31:16","slug":"why-potatoes","status":"publish","type":"post","link":"https:\/\/www.jepo.fi\/en\/articles\/why-potatoes\/","title":{"rendered":"Why potatoes?"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_textblock  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-mkmngqsg-19258c84e1a048797b0aee71a34135ca avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-mkmngqsg-19258c84e1a048797b0aee71a34135ca__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-44514 avia-img-lazy-loading-not-44514\"  src=\"https:\/\/www.jepo.fi\/wp-content\/uploads\/2025\/12\/miksiperunaa_etusivu_oikotie-1500x430.jpg\" width=\"1500\" height=\"430\" title='miksiperunaa_etusivu_oikotie' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.jepo.fi\/wp-content\/uploads\/2025\/12\/miksiperunaa_etusivu_oikotie-1500x430.jpg 1500w, https:\/\/www.jepo.fi\/wp-content\/uploads\/2025\/12\/miksiperunaa_etusivu_oikotie-350x100.jpg 350w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-44624'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-mkmnisor-84b450ace6ab00c1bea69bfce0526704 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><strong>Why potatoes? <\/strong><\/h1>\n<h2 style=\"text-align: center;\"><strong>Because it is a more responsible option<\/strong><\/h2>\n<p style=\"text-align: center;\">When professional kitchens ask themselves how to update their menus to be more sustainable without compromising on taste or quality, the answer lies close to home in a Finnish field. Potatoes are not only a familiar and safe raw material, but a surprisingly responsible choice for today&#8217;s kitchen.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-11s3kqo-dc7d971468d63b0d6f66c001b36276d9 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_textblock  el_before_av_layout_row  top-padding grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vz8pq8-ff30ab0d3b9bca55c1be1cb5b93f3656\">\n.flex_cell.av-vz8pq8-ff30ab0d3b9bca55c1be1cb5b93f3656{\nvertical-align:top;\nheight:500px;\nmin-height:500px;\nbackground-color:#efefef;\n}\n.responsive #top #wrap_all .flex_cell.av-vz8pq8-ff30ab0d3b9bca55c1be1cb5b93f3656{\npadding:60px 120px 60px 120px !important;\n}\n\n@media only screen and (min-width: 990px){ \n.responsive #top #wrap_all .flex_cell.av-vz8pq8-ff30ab0d3b9bca55c1be1cb5b93f3656{\npadding:60px 120px 60px 120px !important;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.responsive #top #wrap_all .flex_cell.av-vz8pq8-ff30ab0d3b9bca55c1be1cb5b93f3656{\npadding:0 0 0 0 !important;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.responsive #top #wrap_all .flex_cell.av-vz8pq8-ff30ab0d3b9bca55c1be1cb5b93f3656{\npadding:0 0 0 0 !important;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.responsive #top #wrap_all .flex_cell.av-vz8pq8-ff30ab0d3b9bca55c1be1cb5b93f3656{\npadding:0 0 0 0 !important;\n}\n}\n<\/style>\n<div class='flex_cell av-vz8pq8-ff30ab0d3b9bca55c1be1cb5b93f3656 av-gridrow-cell av_one_full no_margin  avia-builder-el-3  avia-builder-el-no-sibling  content-align-top'  ><div class='flex_cell_inner'><section  class='av_textblock_section av-mkmnkwu5-20407feda699b8b632dc7ab050063851 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Naturally responsible home-grown potato<\/strong><\/h2>\n<p>Potatoes are a familiar raw material for us Finns, and for good reason. It thrives in Finnish conditions and grows efficiently: quickly, on a small area and with little need for fertilisers or pesticides.<\/p>\n<p>In Finland, potatoes often do not need to be artificially irrigated, which saves water and energy. It also travels a short distance from field to table and has a long shelf life.<\/p>\n<p>Domestic potatoes are also responsible in a social sense. When you choose Finnish potatoes, you are supporting domestic farmers and the livelihoods of hundreds of families across the country.<\/p>\n<h2><strong>Nutrient kit<\/strong><\/h2>\n<p>Responsibility can also be measured in terms of nutritional values. Potatoes are full of nutrients that are good for you. It&#8217;s rich in fibre and vitamin C, as well as B vitamins, potassium, iron and antioxidants.<\/p>\n<p>Potatoes should be eaten with the skin on, as most of their vitamins, minerals and fibre are right under the skin. Eating the skin is not only healthy but also a waste-reducing act.<\/p>\n<h2><strong>Versatile raw material<\/strong><\/h2>\n<p>Potatoes are one of our most versatile ingredients, suitable for a wide range of food trends, from vegetarian to fine dining. Naturally gluten-free, it is suitable for a wide range of diners. For the professional chef, potatoes are also a practical choice, easily adding texture, flavour and richness to dishes. And most importantly, potatoes keep you hungry, which makes them more satisfying to eat.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<\/div>\n<div id='av-layout-grid-2'  class='av-layout-grid-container av-mkmntbu6-d157c809cb8e34ef720947660441134f entry-content-wrapper main_color av-flex-cells  avia-builder-el-5  el_after_av_layout_row  el_before_av_layout_row  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mkmnt51q-1ece0c4daa74c0b97d09ebf434514240\">\n.flex_cell.av-mkmnt51q-1ece0c4daa74c0b97d09ebf434514240{\nvertical-align:top;\nheight:500px;\nmin-height:500px;\nbackground:url(https:\/\/www.jepo.fi\/wp-content\/uploads\/2025\/12\/Miksiperunaa_kuvitus_1.jpg) 50% 0% no-repeat scroll ;\n}\n<\/style>\n<div class='flex_cell av-mkmnt51q-1ece0c4daa74c0b97d09ebf434514240 av-gridrow-cell av_one_half no_margin  avia-builder-el-6  el_before_av_cell_one_half  avia-builder-el-first  content-align-top avia-full-stretch'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mkmntll7-bc749106ae60de8fb41f7fbd4c46bb9b\">\n.flex_cell.av-mkmntll7-bc749106ae60de8fb41f7fbd4c46bb9b{\nvertical-align:middle;\nheight:500px;\nmin-height:500px;\nbackground-color:#4fb626;\n}\n.responsive #top #wrap_all .flex_cell.av-mkmntll7-bc749106ae60de8fb41f7fbd4c46bb9b{\npadding:60px 60px 60px 60px !important;\n}\n<\/style>\n<div class='flex_cell av-mkmntll7-bc749106ae60de8fb41f7fbd4c46bb9b av-gridrow-cell av_one_half no_margin  avia-builder-el-7  el_after_av_cell_one_half  avia-builder-el-last  content-align-middle'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mkmnsaf5-fe47862163825f61f1ba76dd8ed85a20\">\n#top .av_textblock_section.av-mkmnsaf5-fe47862163825f61f1ba76dd8ed85a20 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-mkmnsaf5-fe47862163825f61f1ba76dd8ed85a20 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Processing matters<\/strong><\/h2>\n<p>How the raw material is processed also matters. When you choose JEPO&#8217;s cooked potato products, the potatoes are, as the name implies, cooked and ready to use. Our potatoes are grown in Ostrobothnia, right next to our potato factory. The journey from field to processing is therefore short and traceable. We cook the potatoes using biogas and pellets.<\/p>\n<h2><strong>Waste management<\/strong><\/h2>\n<p>When it comes to our products, we also often talk about food waste management. JEPO potato products are packed in GN-sized containers, making it easy to portion potatoes as they go. This reduces food waste and makes kitchen work more efficient.<\/p>\n<p>Discover JEPO&#8217;s cooked potato products and bring sustainability to your kitchen with ease.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<\/div>\n<div id='av-layout-grid-3'  class='av-layout-grid-container av-55fwbfk-a973943432a19854f19133c33978217d entry-content-wrapper main_color av-flex-cells  avia-builder-el-9  el_after_av_layout_row  avia-builder-el-last  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4y6eqjk-2572b22b154e8ae60824822c5392a0fa\">\n.flex_cell.av-4y6eqjk-2572b22b154e8ae60824822c5392a0fa{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-4y6eqjk-2572b22b154e8ae60824822c5392a0fa{\npadding:60px 20px 60px 60px !important;\n}\n<\/style>\n<div class='flex_cell av-4y6eqjk-2572b22b154e8ae60824822c5392a0fa av-gridrow-cell av_one_half no_margin  avia-builder-el-10  el_before_av_cell_one_half  avia-builder-el-first  content-align-middle'  ><div class='flex_cell_inner'><p><div  class='flex_column av-4d7tyg0-3f8bbbd11eb8e05e13b8aeead84dfd0f av_one_fourth  avia-builder-el-11  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-3xrr3fk-9ac89b54e4be133d20a6b61704db26b0 av_three_fourth  avia-builder-el-12  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><section  id=\"web-font\"  class='av_textblock_section av-mkmo7ewi-9c34b61fe880e7dcf6c305ac482d5b10 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"p1\"><b>Pre-prepared is not expensiv<\/b><b>e, it&#8217;s smart. <\/b><\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mkmof0k7-442b5008a61c6f4914b1743237f0c04d\">\n#top .av_textblock_section.av-mkmof0k7-442b5008a61c6f4914b1743237f0c04d .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  id=\"web-font\"  class='av_textblock_section av-mkmof0k7-442b5008a61c6f4914b1743237f0c04d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"p1\"><b>See an example calculation for a professional kitchen. <\/b><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3e99qrk-998652ddc038a4176a044849a7411fbf\">\n#top .hr.hr-invisible.av-3e99qrk-998652ddc038a4176a044849a7411fbf{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-3e99qrk-998652ddc038a4176a044849a7411fbf hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap 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#wrap_all .flex_cell.av-32n0qao-026ae6e1525b9023d832a07f6b90ac6f{\npadding:80px 80px 80px 80px !important;\n}\n<\/style>\n<div class='flex_cell av-32n0qao-026ae6e1525b9023d832a07f6b90ac6f av-gridrow-cell av_one_half no_margin av-hide-on-mobile  avia-builder-el-17  el_after_av_cell_one_half  avia-builder-el-last  content-align-middle'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mkmnys8w-ac2cd5a259ee241edf5196afe3de617d\">\n.avia-image-container.av-mkmnys8w-ac2cd5a259ee241edf5196afe3de617d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mkmnys8w-ac2cd5a259ee241edf5196afe3de617d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mkmnys8w-ac2cd5a259ee241edf5196afe3de617d av-styling- avia-align-center  avia-builder-el-18  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-44623 avia-img-lazy-loading-not-44623 avia_image ' src=\"https:\/\/www.jepo.fi\/wp-content\/uploads\/2026\/01\/Miksiperunaa_kuvitus_2-495x400.jpg\" alt='' title='WhyPotatoes_Figure_2'  height=\"400\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.jepo.fi\/wp-content\/uploads\/2026\/01\/Miksiperunaa_kuvitus_2-495x400.jpg 495w, https:\/\/www.jepo.fi\/wp-content\/uploads\/2026\/01\/Miksiperunaa_kuvitus_2-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":44623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","wpupg_custom_link":[],"wpupg_custom_link_behaviour":["default"],"wpupg_custom_link_nofollow":["default"],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[1341],"tags":[],"class_list":["post-44624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why potatoes? - JEPO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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